TRACK 11:

Social Media and Business Impact

Topics of interest include, but are not limited to:

The adoption, usage, and impact of social media in business contexts
Social media strategies and business models
Enterprise 2.0 and social computing in organizations
Organizational learning and the use of social media
Knowledge management with social media
Crowdsourcing, collective intelligence, collaboration, problem solving with social media
Crowdfunding and social media enhanced financial applications
Social media analytics with big data
Social media for entrepreneurship
Social media analytics theories, concepts, and models
Collaborative innovation with social media
Social media business strategies
Social commerce and social trading
Social media for marketing and customer relationship management
Dark-side of social media: undesirable or negative impacts of faked news
Policy, governance, privacy, and security issues related to the use of social media in business contexts

Track Co-Chairs:

Dr. Khim Yong Goh (National University of Singapore, Singapore, email: gohky@comp.nus.edu.sg)
Dr. Seung Hyun Kim (Yonsei University, Korea, email: seungkim@yonsei.ac.kr)
Dr. Zhijie Lin (Nanjing University, China, email: linzhijie@nju.edu.cn)

Track AEs:

Boreum Choi, University of Seoul, Korea
Yi-Jen (Ian) Ho, Pennsylvania State University, USA
Jianxiong Huang, Nanjing University, China
Yeolib Kim, UNIST, Korea
Dongwon Lee, HKUST, Hong Kong
Ho Cheung Brian Lee, University of Massachusetts, Lowell, USA
Jung Lee, Hankuk University of Foreign Studies, Korea
Seong Won Lee, Dankook University, Korea
Jaebong Son, California State University, Chico, USA
Jinyang Zheng, Purdue University, USA
Tingting Song, Shanghai Jiao Tong University, China
Yicheng Song, University of Minnesota, USA
Eung-Kyo Suh, Dankook University, Korea
Yi Wu, Tianjing University, China