TRACK 26:

Social Commerce

Topics of interest include, but are not limited to:

User behavior in social commerce
Social network analysis in social commerce
Big data analytics in social commerce
Social commerce adoption strategies
Security and privacy policy in social commerce
New business models in social commerce
Personalized marketing in social commerce
New theories and methodologies to describe and explain the phenomenon of social commerce

Track Co-Chairs:

Yuanchun Jiang, Professor, ycjiang@hfut.edu.cn, Hefei University of Technology, China
Yezheng Liu, Professor, liuyezheng@hfut.edu.cn, Hefei University of Technology, China
Xiayu Chen, Instructor, xychen@hfut.edu.cn, Hefei University of Technology, China

Track AEs:

Jennifer Shang, University of Pittsburgh, United States
Xi Liu, Brunel University London, United Kingdom
Kui Yu, University of South Australia, Australia
Jianshan Sun, Hefei University of Technology, China
Ming Liu, Nanjing University of Science and Technology, China
Wei Gu, University of Science and Technology Beijing, China
Xusen Cheng, University of International Business and Economics, China
Wei Xu, Renmin University of China, China
Liming Yao, Sichuan University, China
Gang Wang, Hefei University of Technology, China
Jing Han, Shaanxi Normal University, China